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Comment on Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] by Engineering and The Dark Side (aka Marketing) | pentactics

Engineering and The Dark Side (aka Marketing) | pentactics — Wed, 11 Apr 2012 12:55:39 +0000

[...] So in honor of this momentous event, I will stop being “how to” helpful and professional for a minute and write about a subject that bothers me – the supposed antagonism between engineering and marketing, which engineers have been known to refer to as “The Dark Side.” You can see more serious discussions of this in posts at I’d Rather Be Writing and Intextwriting. [...]

Comment on Don’t Take Half of This Advice by Bill Kerschbaum

Bill Kerschbaum — Thu, 22 Mar 2012 01:35:48 +0000

Jory, crafting content that sounds human is one of the toughest tasks of a writer, I think. You’ve got some great friends – make sure you treat them to a free ice cream. Or a signed book!

Comment on Don’t Take Half of This Advice by Jory (@jowritestheblog)

Jory (@jowritestheblog) — Wed, 21 Mar 2012 14:50:11 +0000

“Only type what you would say out loud”: I think you could take that statement and apply it almost universally to writing dialogue. I’ve noticed my biggest problem is that none of my dialogue sounds remotely human, until I start modifying it at the point of utterance when reading samples to my patient friends.

Comment on Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] by Bill Kerschbaum

Bill Kerschbaum — Tue, 06 Mar 2012 11:22:34 +0000

Touche, Mike. At best it was cute, in a pink anime kitten kind of way.

Comment on Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] by Mike Garner

Mike Garner — Mon, 05 Mar 2012 14:38:14 +0000

Comic Sans was never cool!

Comment on Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] by Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] « Freelance Technical Writing Services | Web Writing Services

Mon, 05 Mar 2012 14:08:05 +0000

[...] Contact Us Posts Comments ← Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] [...]

Comment on Hey Content, Don’t Be That Guy [Good Design #6] by Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] « Freelance Technical Writing Services | Web Writing Services

Mon, 05 Mar 2012 14:08:03 +0000

[...] Hey Content, Don’t Be That Guy [Good Design #6] [...]

Comment on Air Guitars and Keeping Loyal Customers [Good Design #5] by Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] « Freelance Technical Writing Services | Web Writing Services

Mon, 05 Mar 2012 14:08:01 +0000

[...] Air Guitars and Keeping Loyal Customers [Good Design #5] [...]

Comment on Why the iPad User Guide Matters [Good Design #4] by Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] « Freelance Technical Writing Services | Web Writing Services

Mon, 05 Mar 2012 14:07:59 +0000

[...] Why the iPad User Guide Matters [Good Design #4] [...]

Comment on How Companies Make Their Products Useless (And How to Avoid It) [Good Design #3] by Kitschy Kontent: Microsoft’s Clippy and the Fall of Trendiness [Good Design #8] « Freelance Technical Writing Services | Web Writing Services

Mon, 05 Mar 2012 14:07:57 +0000

[...] How Companies Make Their Products Useless (And How to Avoid It) [Good Design #3] [...]